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Aloha, and Welcome to Phin Hawai'i

At Phin Hawai'i, we believe an aloha shirt is more than just a piece of clothing—it’s a wearable story. Born in Honolulu, our brand was inspired by the vibrant energy of the islands, the timeless spirit of aloha, and a deep appreciation for local culture and craftsmanship.

Passionate about design, surf, and island living, Phin Hawai'i set out to create men’s aloha shirts that blend modern style with cultural authenticity. Each print, stitch, and fabric choice is thoughtfully selected to honor the beauty of Hawai'i —whether it’s the iconic palms swaying at sunset, the rhythm of the ocean, or the heritage motifs passed through generations.

Our name, Phin, plays off the word fin—an homage to Hawai'i’s surf culture, marine life, and the freedom of the open water. Like a fin cutting clean through the waves, our shirts are made for movement, purpose, and individuality.

We are committed to quality over quantity—small batch production, soft breathable fabrics, and designs you won’t find anywhere else. Whether you’re a kama'āina or visiting from across the ocean, our shirts are made to make you feel at home under the Hawaiian sun.

If you have any questions, feedback, or just want to say aloha, we’d love to hear from you. Use the contact form below, or reach out to us directly—our team is here to help.

Mahalo for supporting a local Hawai'i-born brand. We look forward to outfitting you for your next island day.